Lead the Social Media Content Strategy and Creative Execution for a CPG Brand Portfolio

J.M. Smucker Brand Portfolio for Favorite Nephew Case Study

Favorite Nephew developed the content strategy and produced digital content for the J.M. Smucker pet food portfolio of ten brands including Milk-Bone, Meow Mix, Pupperoni, Natural Balance, and Nine Lives. Yes, we got to work with Morris the Cat! This included website content, digital and social media content, and product photography.

DELIVERABLES

Brand Strategy, Campaign Concept and Development, Content Strategy, Content Development, Social Media Content, Copywriting, Agency Management, Event Photography, Product Photography