The Challenge

Founded in 1984, Corporate Search had built a strong reputation in the life sciences executive search space. Under the leadership of Lori Perlstadt since 2015, the firm evolved into a premier boutique search partner for emerging and mid-sized biopharma companies. However, the company’s name—Corporate Search—did not reflect its deep specialization in life sciences or the dynamic, high-touch approach that defined its work.

The company recognized the need for a brand refresh to align with the firm’s expertise, energy, and commitment to the biotech sector and approached Favorite Nephew with a clear challenge: develop a name that captures the firm’s mission, write compelling website content, and create a strong visual identity to position the company for future growth.

The Solution

Favorite Nephew led a strategic rebranding process, which included:

• Naming: After an in-depth discovery process, we developed the name Vivente Corporate Search—a name inspired by the Latin root vivente, meaning “living organism.” This new name symbolizes the firm’s focus on life sciences and the belief that executive search is a dynamic, evolving process that requires ongoing care, collaboration, and adaptation.

• Brand Messaging: We crafted brand messaging that reinforced Vivente’s deep expertise in life sciences, its boutique, high-touch approach, and its commitment to building leadership teams that drive innovation and impact.

• Website Content: Favorite Nephew developed clear, compelling website content that articulates Vivente’s value proposition, speaks directly to its target audience, and differentiates it from competitors.

• Photography: To complete the transformation, we provided high-quality headshots that reflect the professionalism and approachability of the Vivente team.

The Results

The rebranding has positioned Vivente Corporate Search as a forward-thinking leader in the life sciences executive search space. The new name and messaging resonate strongly with clients and candidates alike, reinforcing the firm’s identity as a trusted partner in biotech talent acquisition. The website now serves as a powerful extension of the brand, clearly communicating Vivente’s expertise, values, and impact.

Client Testimonial

“Favorite Nephew understood exactly what we needed and took the time to deeply understand our business and our clients. Their work exceeded our expectations. The name ‘Vivente’ perfectly captures who we are and what we do. Our new website and brand messaging align with our mission and make it clear why we are the right partner for biotech companies looking to build exceptional teams.”
— Lori Perlstadt, CEO, Vivente Corporate Search